Before setting up, you need to learn how SMS Platforms work.

When a business sends an SMS message through an SMS platform, the platform first converts the message into a format that can be understood by the MNO. The platform then sends the message to the MNO, which then delivers it to the recipient's mobile phone. The recipient's mobile phone then displays the message to the user.

To set up SMS marketing, you will need to:

  1. Choose an SMS platform: There are many SMS platforms available, so you will need to choose one that is right for your business.
  2. Get permission: You can't send SMS marketing messages to people unless they have given you explicit consent. You can get permission by asking them to text a keyword to a short code, fill out an online form, or check a box on your website.
  3. Build your list: Once you have chosen an SMS platform, you will need to start building your list of subscribers. You can do this by asking your existing customers to opt in, running contests or giveaways, or offering exclusive content to subscribers.
  4. Create your messages: Your SMS marketing messages should be short, clear, and concise. They should also be relevant to your target audience and offer a clear call to action.
  5. Send your messages: Once you have created your messages, you can send them out to your subscribers. You can schedule messages to be sent at specific times, or you can send them immediately.
  6. Track your results: It's important to track the results of your SMS marketing campaigns so you can see what's working and what's not. You can track things like open rates, click-through rates, and unsubscribe rates.

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